Your energy levels have apparently become a shopping opportunity. Feel tired after lunch? There’s a supplement for that. Struggling to concentrate? Someone has a bottle of capsules with your name on it. Feeling less enthusiastic about exercise than you did twenty years ago? An advertisement featuring a suspiciously muscular gentleman in his sixties is ready […]

A customer should not need the problem-solving abilities of Sherlock Holmes to buy a replacement garden hose. Yet some websites manage to turn the simplest purchase into an intellectual expedition, complete with mysterious menus, contradictory instructions and a contact form that appears to demand a full autobiography. Every additional decision a visitor must make introduces

A learner driver can spend Tuesday afternoon mastering roundabouts and, by Friday morning, remember little beyond the instructor saying “mirrors” with increasing levels of spiritual exhaustion. Driving is unusually difficult to practise because most learners cannot simply wander outside whenever they fancy and borrow a road. They need a suitable car, appropriate insurance and usually

A logo can look perfectly respectable on a laptop screen, then turn into a tray of dropped Lego bricks the moment somebody asks for it on a shop banner. This is not bad luck, nor proof that the printer has developed a personal grudge against your business. It is usually a file problem. Many online

A visitor lands on a service page with one hand holding a coffee, the other trying to stop a child, cat or incoming email from causing trouble. They are not looking for a puzzle. They want to know what is offered, whether it is relevant to them, what it costs or involves, and what happens