It starts subtly. A new toolbar appears in your browser. Your homepage changes to something you’ve never heard of, and your computer suddenly thinks you’re fascinated by horse dentistry or cryptocurrency forecasts. Congratulations, you’ve got a PUP problem — and not the cute, tail-wagging kind. What Exactly Is a PUP? A Potentially Unwanted Program (PUP) […]

Not everyone searching for a new flat types in “SW19 3HD.” Some search for “that road near the good bakery” or “close to St. Mary’s with a decent garden.” If your SEO strategy ends with stuffing postcodes and city names into your listings like an overpacked moving van, you’re missing out on the rich, chaotic

Your website might look good on the surface—sleek design, clever copy, maybe even a mildly threatening chatbot—but beneath that polished veneer, trouble could be brewing. Like a car that hasn’t seen a mechanic in years, your site could be wheezing along, held together by duct tape and blind hope. Enter the SEO audit. Not glamorous.