Why Your Fulfillment Partner Should Act Like a Marketing Channel
Every e-commerce brand obsesses over their social ads, website UX, and email flows—but when it comes to the fulfillment process? Suddenly it’s crickets, cardboard, and crushed hopes. It’s baffling how many brands spend a fortune acquiring customers, only to let the final touchpoint be handled like a government-issued parcel delivery circa 1992. Sure, your fulfillment […]
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